Creative Brand Strategy / Task 3: Campaign Branding

Woo Yau Ka / 0355281

Creative Brand Strategy / Bachelor of Design (HONS) in Creative Media
Task 3: Campaign Branding

INSTRUCTIONS

For Task 3 we needed to synthesize the knowledge gained in Tasks 1 and 2 to develop a brief for the activity. Brand campaigns should work across both online and offline experiences. Design at least four online touchpoints and at least four offline touchpoints.

Task 3: Campaign Branding

Logo

Figure 1.1 Final Logo

Since the logo does not need to be changed, we decided to use the brand's previous logo.

Offline touchpoints

1.Packaging design

Figure 1.2 Final Packaging design 

I purchased the series and opened the drawings to get the dimensions and floor plan of the packaging.

In order to express the concept of vitality and youth more intuitively, I used more colorful colors on the packaging and decided the main color of the packaging according to the flavor.

Figure 1.3 Final Packaging design

2.Poster

Figure 1.4 Poster

In the poster, I chose to add explosion elements to express that the chocolate in the center contains exploding candy ingredients, and at the same time, I emphasized diversity in the use of colors.

Figure 1.5 Poster Mock-up

3.Environment Design

Figure 1.6 Environment Graphic

4.Merchandise

Figure 1.7 Final Merchandise 1

Figure 1.8 Final Merchandise 2

Merchandise is designed to be convenient and have youthful colors

Online touchpoints

1.Email

Figure 1.9 Final Email

Focused lighting allows viewers to focus more on the center point and content. After receiving feedback, I changed the content to brand story

Figure 2.0 Email Mock-up

2.Website

Figure 2.1 Final Website

This is a scrolling webpage. The upper part is the homepage and introduction, and the lower part is the ordering store part.

Figure 2.2 Website Mock-up

3.Social Media

Figure 2.3 Final Social Media

Figure 2.4 Social Media Mock-up

4.Video

Figure 2.5 Final Video

Final Submission

Figure 2.5 Final Slide

Feedback

WEEK 6 29 OCTOBER 2024

FEEDBACK

1. Don’t use too much green 2. The logo should be placed first 3. The explosion effect is not too prominent

WEEK 7 05 NOVEMBER 2024

FEEDBACK

1. Change the font of the content 2. Do not use A4 size to design posters 3. For emails, the brand name can be placed in the lower right corner 4. Elements should be integrated for easy use

WEEK 8 12 NOVEMBER 2024 (INDEPENDENT LEARNING WEEK)

WEEK 9 19 NOVEMBER 2024

FEEDBACK

1.Should make more posters.

2.The packaging design should be labeled on the back.

3.Change the background of the video.

WEEK 10 26 NOVEMBER 2024

FEEDBACK

absent

WEEK 11 03 DECEMBER 2024

FEEDBACK

1.Add the flavors text to the video.

2.Extended the video.

3.Design one more merchandise.

4.Type the store’s location in post 2.

5.Type the URL of the website in post 4.

6.The last part of the video shows b-pop.

7.Don’t use the same font as b-pop in post.

WEEK 12 10 DECEMBER 2024

FEEDBACK

1.Add the URL at the end of the video.

2.Complete ppt and mock-up.

Reflection

Experience

Task 3 was difficult because I had to manage my own time. We needed to create eight touch points for the brand remodeling. I felt it was difficult to balance the time allocation because many touch points required a lot of time to change and create. This also gave me experience.

Observation

I have observed that rebranding requires a lot of thought and thought. We need to understand the concept and message of the work, so that the viewers know what style we want to express, and we need to balance and combine these elements.

Findings

I found that the strategies of brand remodeling are very important. They determine whether the expression will be successful. And in time management, you should prioritize the urgent and the important so that everything can be completed harmoniously.