Brand Corporate Identity - Task 3

Woo Yau Ka/ 0355281

Bachelor of Design (hons) in Creative Media

Brand Corporate Identity / Task 3

LECTURES

Brand Ideals

Brand Values

• Solid values are able to achieve brand ideals
• The best brand values are reflective of customer ideology but still embrace the passions of the business

Brand Ideals

• Brand ideals are based on brand values
• Brands that operate from a higher purpose are more successful 

INSTRUCTIONS

Task 3: Positioning & Identity

Planning

Brand Framework & Items

Progress

Brand Items 

Fig1.1 collateral

In this stage, I chose four collaterals, namely uniforms, photo albums, diaries and post cards.

Since my brand is mainly a photography studio, I chose four collaterals that are related to my brand. Uniforms, as work uniforms for studio employees. Albums, to hold printed photos. Diaries, as souvenirs. Postcards, to display photos of the studio.

Final Outcome

4 Items

Fig1.2 letter

Fig1.3 envelope

Fig1.4 bill

Fig1.5 card #1

Fig1.6 card #2

Collateral

Fig2.1 uniform #1

Fig2.2 uniform #2

Fig2.3 postcard

Fig2.4 photo album #1

Fig2.5 photo album #2

Fig2.6 notebook #1

Fig2.7 notebook #2

Website

Fig3.1 website

Social Media

Fig3.2 social media

Environment design

Fig3.3 environment design

Feedback:

Week 7:

1.Brand story can add description service 

2. Target audience is not clear enough 

3. Mission and Vision need to be changed 

4. Brand value should not be complicated

Week 8:

1. No reference for collateral 

2. No choice to make collateral

Week 9:

1.Unselected colors and patterns should not be used 

2. The card design should be more concise 

3. Personal cards and business cards can be designed 

4. Non-branded logos cannot be used

Week 10:

The word count of the bill should be increased 

2. Only one page is enough for the website 

3. The signature and address of the letter should be reduced 

4. The environmental design is not completed

REFLECTION

Experience

This task is very interesting because when designing, you can imagine what the physical object will look like, which allows you to understand how designers help clients better understand the visual expression of the actual work.

Observations

I’ve noticed that using brand colors and concepts makes designing easier, and it also helps me identify my own shortcomings when observing other brands’ work.

Findings

I realized that this task emphasized that we should unify the design style so that they look more like a whole and can express the design concept in a unified way.