Brand Corporate Identity - Task 4
Woo Yau Ka / 0355281
Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media
Task 4 - Brand GuidelineContent Including
After reviewing the references, I started choosing a grid system for this e-book.
I tried using four columns with margins as my grid system.
Some excerpts from the first draft. I used the brand’s silver, white, black and grey colors in the design to increase the brand’s premium feel and expressiveness. I tried to use a crowd light as the background design so that the audience can focus on the title placed in the center.
At the same time, I added a shadow effect to the text, hoping to express the feeling of light shining on the text.
In order to fit the concept of a photography studio, I chose to include some photos of real studio locations in the e-book.
Including the target subject, I also found some portraits taken in a studio that fit the description.
1.Brand Profile
- our story
- mission & vision
- target audience
- brand value
- unique selling point
- brand positioning statement
2.Visual Guide
- our logo
- logo b&w
- logo colours
- rationalization
- logo clearspace
- logo minimum size
- brand colours
- brand typeface
- logo don’t
- patterns
3.Application
- stationary
- collateral
- digital presence
- environment visuals
References
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| Fig1.1 references https://pin.it/7GbHkOdsa |
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| Fig1.2 references https://pin.it/1vcxjStTR |
After reviewing the references, I started choosing a grid system for this e-book.
First Draft:
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| Fig2.1 grid system & First draft |
I tried using four columns with margins as my grid system.
Some excerpts from the first draft. I used the brand’s silver, white, black and grey colors in the design to increase the brand’s premium feel and expressiveness. I tried to use a crowd light as the background design so that the audience can focus on the title placed in the center.
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| Fig2.2 draft |
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| Fig2.3 our story |
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| Fig2.4 target |
Interactive
-Adding in navigation bar
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| Fig3.1 window>interactive |
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| Fig3.2 Bookmarks |
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| Fig3.3 Button |
Progress in InDesign
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| Fig 4.1 Progress in InDesign |
Final Outcome
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| Fig 4.2 Final outcome |
Fig4.3 Final Outcome pdf
Feedback：
Week 11
1. Not all completed yet
2. Font size should be unified
3. Visual guide should be completed next week
Week 12
1.Forgot to put the logo on the cover page.
2. The text should be consistent.
3. Interactive buttons should be made.
4. All should be completed next week.
5.The background is too uniform and needs to be changed
Week 13
1. Add a return button at the bottom
2. Make all the contents in the directory into buttons
Reflection
Experience：
After completing this assignment, I learned how to use brand colors and typography to introduce the brand to readers.
Observations：
I have observed that different layouts can give e-books different looks and feels. Audiences can have different feelings about e-books through the expression of colors and text.
Findings：
I realized that I should unify the design style and pattern to express a complete brand concept.
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