MINOR PROJECT

 22/04/24 - 23/07/24 (Week 1 - Week 14)

Woo Yau Ka/ 0355281/ Bachelor of Design (Honors) in Creative Media/ Taylor's University

Minor Project

INSTRUCTION

PROCESS

I joined Group 2 where I along with my group mates are to create a brand strategy for the brand, ManKnots. The details of the assignment says that we are to work together, using our abilities according to our specialisations to create a 6 month brand strategy for the brand, ManKnots. We were briefed that this brand is trying to target a customer base that fits into these two categories, "male" & "has long hair". 

Our first activity and task was to conduct our individual research on men's hair care and styling industry. We compiled all our research in Miro.

Fig1.1 Early data collection

Fig1.2 Early data collection #2

Fig1.3 Early data collection #3

Fig1.4 Early data collection #4

Fig1.5 Early data collection #5

Fig1.6 Early data collection #6

Fig1.7 Early data collection #7

With our contextual research done, we went straight into coming up with a list of questions for our two research methods, survey and interviews. In the weeks that we spent dedicated to this, we came up with this:

Fig2.1 interview question

We received a total of 31 respondents for our survey and we conducted a total of 12 interviews. With our data, we went into Insights Discovery. Here, we listed down the various observations that we made as a result of the research methods then categorised them into key themes with the help of our lecturer, Mr Mike.

Fig2.1 key themes

With our insight statements, we worked together to figure out the problem statement as well as the 3 how might we questions. 

Fig2.2 problem statement & how might we 

After receiving our feedback and adjusting accordingly, we split up into two groups with one focusing on coming up with the mood board and eventually the art direction & the other focusing on compiling all the results of our research into presentation slides.

Fig3.1 mood bored #1

Fig3.2 mood board #2

With the art direction and slides done, we had our first proposal meeting with the client, Mr. Damien along with other groups present.

Proposal slides embed link:

Fig4.1 proposal slides

The feedback to our proposal was mostly positive with our advice being to tap more into the aspect of the effects of covid on men deciding to grow out their hair.

Final Outcome Process

After gathering to discuss our next steps, we decided to put our efforts into social media promotion as well as selling the products on a dedicated website. 

Fig4.2 content mood board

Final presentation slides embed link:

Fig4.3 final slide

REFLECTION

Participating in the minor project module course allowed me to understand how to apply knowledge in a real environment, adapt to communicating with team members and customers in advance, and try to improve and propose works in accordance with requirements.

During the interview, I learned the importance of collecting opinions and getting the key points that the brand should focus on from the feedback to effectively research the needs of product image.

I have been trained in applying my skills in actual environments and have a better understanding of the importance of adapting to market and customer needs.