Design Principles / Final Project: Visual Analysis
Woo Yau Ka / 0355281
Week 10 to Week 14
Bachelor of Design (Honours) in Creative Media
Design Principles
INSTRUCTIONS
LECTURE
Visual Analysis
- is an approach to understanding design that focuses on visual elements and principles.
- in its strictest definition - the description and interpretation of visual structures for its own sake.
- Visual analysis is an important part of visual literacy, a skill that helps people read and critically interpret images, whether in museums, social media, entertainment, advertising or journalism.
I chose the goal 5: gender equality.
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| Fig1.1 |
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| Fig1.2 https://pin.it/4Iu1xHU |
ARIST: Joseba Larratxe Josevisky
ART TOPIC: About Gender Harassment and equality
I chose the design shown below because it is a piece of art that showcases bias. This is emphasized in the picture, her mouth covered with hands full of thorns. In addition, the designer places the focus on the discomfort of the characters to emphasize to the viewer. Overall, the work depicts painful issues.
Observation:
The design drawing is dominated by dark tones, and the colors have a sense of consistency, but the characters and vines are highlighted by bright tones. The hand covering the woman is darker in tone, while the tone of the woman is whiter, showing its positional bias. Her mouth is covered, showing that she can’t speak, which is related to the hands behind her.
Analysis:
A strong contrast can be seen from the composition. Repetition is reflected in the vines. The composition of the picture uses the principle of balance.
Interpretation:
The subject of the work is a woman. Those hands forbid her to speak. And the rough hands on the back are like someone deliberately controlling her from speaking, which expresses from the side that the woman can't express her opinions and can only be manipulated. The vines, making it more oppressive. Man behind the scenes forcefully covers a woman's mouth to keep her from expressing her opinion. It shows that woman have lost their power and freedom to speak because men's rights are more outstanding in society.
Visual References:
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| Fig 2.1 https://pin.it/5YchM1e |
The graphic shows sexism in the workplace, with women shrouded in cups whose cries for jobs cannot be heard outside. While the male sits outside the cup, the voice of job hunting is clearly visible. This design laterally expresses the contrast between women and men in the workplace.
The design uses words to express what women want to say from men's mouths. The background is dominated by cool colors, and some characters are covered by cups with angry expressions. And some characters sit outside the cups with relaxed expressions.
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| Fig2.2 https://pin.it/53lxsUk |
In general traditional values, people are more willing to let women go home to be good wives and mothers. Although many women are doing their best to get the same things as men.
The design principle-repetition and focus are used in the picture. Repetition increases the base of men to highlight the importance of women in this picture.
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| Fig2.3 (307) Pinterest |
Creative development:
Each artist's work uses different angles and designs to express the message of women's discrimination in the workplace.
My original idea was to draw some cages hanging on trees, in which women of different professions were locked up, all of which are careers that secular society should not consider women. These occupations are more difficult for women than men to obtain. Locked in a cage of stereotypes, expressing the world's belief that they are powerless in these professions.
Sketches:
Idea1:
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| Fig3.1 15.6.2023 |
Cages are hung on the tree in the picture, and different women are trapped in the cages. These women's occupations are occupations that women in other populations may not be suitable for, such as: firefighters, police officers, military personnel, and scientific researchers. They are trapped in secular cages, because women are always stereotyped that they cannot become these professions.
Being hung in a towering cage also represents that ordinary women need to pay more hardships to become these professions.
Idea2:
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| Fig3.2 29.6.2023 |
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| Fig3.3 22/6/2023 |
The lack of any leaves on the dead tree represents the loss of the industry, because the society generally believes that women cannot afford these industries, which indirectly affects many women not to choose these industries, and these industries are like withered trees.
According to the last feedback, I made the person in the cage more obvious.
Final:
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| Fig3.4 6/7/2023 |
Woman imprisoned in the workplace.
Professional women are trapped in a cage, while men talk and laugh happily in the workplace, forming a contrast. The leaflets flying all over the sky are recruitment notices, and it says that women are not needed and only men are needed.
Use dark tones to represent the women in the cage and the recruitment leaflets with negative connotations and use bright tones to represent the men working outside the cage to form a contrast.The overall composition of the picture uses balance.
FEEDBACK:
Week 11
Write down the number of goals, sort out observation, analysis and interpretation, and describe the meaning of the painting should be more inclined to the theme of sexism. Make the people in the cage more obvious and tell why the meaning of designing dead trees and why there are no flowers.
Week 12
Write the detailed information of the work, the balance is not the woman's face but the whole picture, I should draw another idea.
Week 13
Idea 2 is more in line with the theme of gender discrimination in the workplace than idea 1. Idea 2 should be continued, and more colors should be used to express it when coloring.
Week 14
Write down the design principles used.
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