Brand Corporate Identity - Task 1

Woo Yau Ka/ 0355281

Bachelor of Design (hons) in Creative Media 

Week 1- Week 4 (24/4/2024-15/5/2024)

Brand Corporate Identity/ Task 1

Lecture

Brand corporate identity is an integral part of the graphic design discipline as it focuses on the visual integrity of the brand. In this module, we'll learn how to build a markup for a wordmark, then build a logo and build a larger visual identity.

Week 1

For task one, we need to collect data in groups by ourselves and complete the analysis of the brands we choose.  For task two, we need to come up with three ideas to set the theme.  Complete two Mind maps for business and name and prepare two Sketches.

Week 2

Holiday

Week 3

Discuss in groups of four people and exchange ideas about mind maps and sketches. Two improved Li mind maps need to be submitted next week

Instruction

Task 1 / Breaking Brand

Group Members:

Woo Yau Ka

Yang Xu Guo

Ke Bo Zhi

Fig1.0 Task 1

Progress

We needed brand research for this assignment. Complete the portion of the framework that indicates the collection and expression of information through research and analysis.

Reflections

It was very enlightening for me to explore the impact of Nike’s history, brand elements, and marketing strategies on a global scale. It taught me how effectively Nike uses customization and high-quality research and development to build customer loyalty. This research gave me a better insight into the complexity of brands.