PMD - Packaging Submission

Woo Yau Ka / 0355281

PMD - Packaging Submission

Task 1

Case Study:

Case Study slides

Box Design:

Box Design 1

Box Design 2

Box Design 1 & 2

Task 2

Taylors' coffee cup design:

Coffee cup design

Coffee cup design mock-up

Coffee cup design + mock-up

Task 3

Cup-Noodles Design

Task 3B

Feedback:

Week 1

General Feedback: Explain exercise and set up blog and email.

Week 2

General Feedback: Can enhance presentation skill. Specific Feedback: Add all products in slide and the reason of why chose to present this product packaging.

Week 3

General Feedback: briefing coffee cup design. Specific Feedback: Add more instructions for use on the packaging. Document set up A3, Add name in the upper right corner. Follow typography ruler. Change some lines to.

Week 4 General Feedback: coffee cup design feedback. Specific Feedback: designs is too general.

Week 5 General Feedback: coffee cup design feedback. Specific Feedback: continue with sketches 1 beige design.

Week 6:

General feedback: Start task 3 (requires communication with SBS students) and propose a concept

Specific feedback: 1. Try healthy colors (such as Beige to show the soup base)

2. Pay attention to the soup base

Week 7:

General Feedback: Combining Three Concepts

Concrete feedback: combining three different concepts and combining ideas

Week 8:

-

Week 9:

General feedback: try various color combinations

Specific feedback: Incorporate team ideas (color choices, style, etc...) and visual style

Week 10:

General feedback: Cutting and Printing Models

Specific Feedback: remake the size

Week 11:

General feedback: develop more tastes and the merchandise

Week 12:

General feedback: try something more creative

REFLECTIONS

In the module, I learned a lot about packaging design, including understanding the design of drawings and thinking about dimensions. In addition, I also exercised my teamwork and communication skills. In Task 1, I analyze realistic packaging designs and select packaging and boxes that fit the product dimensions. In Task 2, I learned to choose and improve the design of the coffee cup based on the target audience. At the same time, I also improved my communication skills through group cooperation. In Task 3 designed for SBS students, we gained experience in communicating well with clients and emphasizing the importance of branding through design.